Bio

MA Peter Šagát, PhD. / Peter Susan Sagat

 A consultant, lecturer, university teacher, educator and producer in the field of marketing and art communications. In addition to the primary professional focus on the area of marketing in the fashion industry is characteristic his own comprehensive holistic range of areas. 
Specialization also in the field of art and visual communication (visual and cultural studies) as well as the general issue of social marketing, especially sustainable lifestyles and development (corporate social responsibility, crisis marketing, marketing communication in the field of human rights, food safety etc.). Special focus is also concentrated in the field of gender studies and queer culture.
His primary marketing and communication activities in the fashion industry are more closely focused on the "agenda setting" of current social phenomena carried out just by the elements, tools and techniques related to the field of fashion as widely accepted and evocative media. The key-point is also focus on fashion activities in the context with sustainable development and art comm. 
In his own approach he used to combine unconventional forms with meaningful content.

 

2017 - present

NEW ALIENS AGENCY  - founder and trend-forecaster

forecasting eyesight agency in continuously alienating world based in Prague, CZ. Signalling / trendwatching / forecasting / scenarios. Trendsetting agency and platform including casting agency and prodcuction capacities, lecturing and conculting, live action events and experimental sets, trendkits and visions*

 

2013 - present

Fashion, visual and art communication, sustainability nad queer issues

Consulting, lecturing, supervision and production of events, seminars, lectures, workshops and personal assistance in the fields: fashion marketing and PR, visual communication (mainly fashion and graphic design, typography and styling), social marketing and socially responsible communication and sustainability issues


2015 /2016 / 2017 Projects


2017 - present

NEW ALIENS AGENCY  - founder and trend-forecaster

forecasting eyesight agency in continuously alienating world based in Prague, CZ. Signalling / trendwatching / forecasting / scenarios. Trendsetting agency and platform including casting agency and prodcuction capacities, lecturing and conculting, live action events and experimental sets, trendkits and visions*

No Answers!

pxs trendsetting metatagging flow. Trendsetting set composed and radiated complex of spectral societal and environemntal entaglement trends and tendecies, evolutionary paths and forward shifts.

Fashion Event Dotek, Brno, CZ / FAMU, Prague, CZ


Fashion Talks and seminar in cooperation with Czech Fashion Council and Fashion LIVE! Slovak Fashion Week Initiative

co-hosting and lecturing fashion seminars from whole topics of fashion communication

 

EXIST16 Graduate Fashion show
project supervision
Supervision and coordination of Graduate Fashion Show of ADO - Fashion Design Studion at Tomas Bata University in Zlin, CZ.

EXIT15 Graduate Fashion show
coordinator, project manager, art director
Production and coordination of graduate fashion show of Fashion Design studio at Tomas Bata University in Zlin, Czech Republic. Art direction and setting of unconventional fashion show sitauted in specific postcommunist interior of Dum Umeni in Zlin, Czech Republic.

 

2013/2014 / Projects

Fashion LIVE! Slovak Fashion Week Initiative

speaker, moderator, organiser

Organization and Managing Fashion talks as part of official schedule during Fashion LIVE! Slovak Fashion Week Initiative in Bratislava, Slovakia. Official page of the project: http://www.fashionlive.sk


Fashion + Communication

founder and project coordinator

Project focused on education and supervision of professional seminars from fashion marketing, PR practices and communication agenda in the field of fashion industry. Project is ntended to students, emerging designers, graduates and people, which are planning to work as fashion marketing consultants, buyers, fashion journalists, fashion critics, curators, stylists or merchandisers on a professional level in Slovak republic. The main goal is creating starting community of professionals via supervising, lecturing and leading regular workshops, seminars and lectures starting in january 2014 including common team-works from start points to production, brainstormings, presentation and communication support service, media and public relations regarding follow-up proposals and strategies.

 

2013 / Projects

Creative Fashion Marketing

external consultant

- supervising fashion marketing theory and practices


This project is based on cooperation between students of fashion design and marketing communication.

 

2013 / Projects

343 Fashion Show

project coordinator / managing producer

production and coordination of the fashion graduate show 2013 for 343 fashion studio at Academy of Fine Arts and Design in Bratislava, Slovak Republic. Untraditional and eclectic concept regarding special place and conditions (The Music hall of Bratislava Castle).

 

2013 / 2014 / 2015 / 2016

Department of marketing communications at Faculty of Multimedia Communications at Tomas Bata University in Zlín /Czech Republic

Fashion Design Studio (ADO) at Tomas Bata University in Zlín / Czech Republic

lecturer, consultant specialist, supervisor

Fashion marketing, Conceptual design and branding lectures and workshops


2012 / 2013 / 2014 / 2015 / 2016

Department of marketing communication at Faculty of Arts at Comenius Univesity in Bratislava /Slovakia

lecturer, consultant specialist

Fashion marketing and Social agenda setting lectures


2014

The Academy of Media in Bratislava /Slovakia

lecturer, consultant specialist

Marketing, Strategic communications, New Media and Cross Media marketing lectures, student consultancy


 

2012 / 2013

Slovak Fashion Council

lecturer

fashion marketing and sustainable fashion lectures and consulting

 

2012 / 2013

AGENDA

creative director, coordinator and curator

Visually specific project and NGO titled AGENDA is a multi-thematic multilingual project focused on social and environmental awareness of young people, monthly dedicated to one particular theme like food consumption (4-6/2012), environmental issues (7-8/2012), cosmetics and bodycare (9/2012), addiction (9/2012), philosophy and spirituality (10-12/2012), beauty (1/2013), love (2+7/2013), fashion (3-4/2013) and gender (5-6/2013) >according: select a month in archive

 

2011

Beyond Berlin

consultant, copywriter, event-marketing and PR assistant

Team member of the production agency Beyond Berlin based in Berlin/Germany focused on support and development of Sustainable fashion industry segment. Organising and production of ethical fashion trade GREENshowroom in cooperation with parisian Ethical fashion show and conference Beyond Fashion Summit about sustainable fashion.


> beyondberlin.com/en


> green-showroom.net/


> beyondberlin.com/summit

 

2010

Comenius University Centre for continuing education in Bratislava / Slovakia

lecturer

Social marketing lectures and workshops

 

2007

Peek & Cloppenburg

visual merchandising and design manager

Head of visual merchandising and design multibrand stores department for slovakian houses. Team-management, budgeting, visualisation and design retail strategies

 

2005

Relax Fantasy

supervisor, graphic designer, marketing assistant

graphic design, supervision and marketing strategies

 

2004

AD Style

ideamaker, supervisor, graphic designer

creating corporate identity and communication strategies, supervision of look-books, catalogues,
styling and conceptual kits

 

EDUCATION

field: Mass-media studies

specialization: Marekting communication

Constantine the Philosopher University (PhD.)

III. degre - Doctor of Philosophy (PhD)

founder of the subject Fashion Marketing as academic discipline and research in terms of Slovak academic practises, especially for graduates in the marketing communication fields


social and fashion marketing research and publications

dissertation title: Prosocial aspects of marketing communication in the fashion industry


Publications:

Academic:

Prosocial aspects of marketing communication in fashion industry (2012) / dissertation

Appeal adressed to Slovak consumer in the field of fashion and clothing industry (2011) / case study

Unconventional communication of the label Maison Martin Margiela (2011) / case study

Prosocial role of new media in marketing communication of fashion industry. Project "Political fashion" (2010) / Content analysis and case study

Visual substance of current hispanic culture in marketing communication of selected fashion label (2010) / cultural research and interpretation

The Importance of gender and sexual differentiation in fashion marketing (2010) / Marketing research and analysis

Consequences of visual communication of fashion marketing. An urge for a new solutions (2009) / Academic paper reflection 

Poetry:

PALE SUSAN - TEXTY / experimental set of poems and short-stories based on sexuality, death and gender issues

Articles:

Bodies of imagery nowadays / Telá obrazov súčasnosti, published on femag.cz

Postapocalypse, Postexistence and Postperspective / Postapokalypsa, postexistencia a postperspektíva, published on femag.cz


Performances:

No Answers!

pxs trendsetting metatagging flow. Trendsetting set composed and radiated complex of spectral societal and environemntal entaglement trends and tendecies, evolutionary paths and forward shifts.

Fashion Event Dotek, Brno, CZ / FAMU, Prague, CZ

Escape

λ. First kick-start event of the all-daylong platform Fashion Event Dotek 2017. In section happenings. First and apocalyptic performance will blow you to the very real and always important world: bounded forces of relationships in anypresent times in chaos in madness of radiancy, which perforates us constantly... Because what is happening, is happening inside us...
PXS x Body Design Studio FaVU, Brno
Natálie Pešková, Monina, Katarína Krahulcová a Jakub Ra
sound: Ida Elastic

Tension X

postapocalyptic feministic mythical performance dediacted to the new year, new openings and new politics in bond with Darina Alster

 
Red Haul SIckness
 
exhaustive bodily performance at the opening and baptized of new postcontemporary space at Zizkov, Prague called korpus. Carnal and fleshy performance dimmed in red light and flashy patters in collaboration with Jakub Ra, Monina and others. 
korpus / Prague


You don't have a life, You are a life

experimental subversive dance fashion performance including simple static instalation (exhibition) of selective nonconventional progressive emerging CZ/SK fashion labels manifesting undisciplinary vogue style in collaboration with performers MONINA, Dmitrii, Sandy and Jakub Ra Svoboda.
Pop-Up Gallery Czech Fashion Council, Designbanka, Praha


Tension

performative cooperation with Darina Alster on her exhibition Tension
taggingset of current images and claims of zeitgeist demonstrating actual state of visual and literate communication

Sex Visions

experimental frenetic taggingset projecting current state of language, body, words and all mixed within technoid set
Queer Noises Prague, klub FAMU, Prague

BOT BAY

experimental performative lecture on robotical computing disabled postcyber AI VR bodies nowadays, Body Design Studio, FaVU, Brno, CZ

We Are No Longer In The Age Of Post

fashion performance reflecting attitude to the fashion communication at the start of 2016  in cooperation and colaboration of whole range of unique young talents from fashion design and communication fields 
Czech Fashion Council  Gallery, Designbanka, Prague

Post-perspective human body in postapocalyptic era

performative-conceptual experiment
performance and analysis of human body exposure,fashion and visual presentation within current discurse of transvisual culture

FNAF, Perla, Vrané nad Vltavou, CZ


 Skills and Interests:

Unconventional but also socially-responsible communication projects monitoring, Painting, Poetry, Writing, Spirituality, Gender issues and feminism, Indie music and film scene, music lyrics, Fashion photography, choreography, performances, conceptual art and curating